Photomarks 1

Bits&Coffee has recently released Photomarks 4, the latest version of their popular watermarking software. With its comprehensive set of features, user-friendly interface, and significant updates, it has quickly become a go-to tool for photographers and publishers alike.

One of the standout features of Photomarks is its ability to create and manage multiple profiles. This is particularly useful for magazines like 519 Magazine in Windsor, Ontario, where different photographers contribute to each issue. By setting up profiles for each photographer or purpose, the watermarking process becomes streamlined and efficient, saving valuable time in the production process.


Photomarks 4 introduces support for new image formats, including HEIF (High Efficiency Image Format), WEBP (Google’s image format), and AVIF (AV1 Image File Format). This expansion of supported formats is a game-changer, as it allows users to work with a wider variety of images, including those from the latest digital cameras. The software now supports over 50 image formats, including RAW files from the latest DSLR cameras.

The update also includes platform-specific enhancements. For Windows users, Photomarks 4 is now optimized for Windows 11 and has switched from 32-bit to 64-bit architecture. It also supports desktop scale factors ranging from 100% to 300%, ensuring crisp visuals on high-resolution displays. Mac users will appreciate the fact that Photomarks is now a universal app, running natively on both Apple Silicon and Intel-based Macs. It has also been updated for macOS Sonoma (14) and is notarized by Apple for enhanced security.

Photomarks boasts an impressive array of customization options, allowing users to create both text and logo-based watermarks. The intuitive interface makes it easy to adjust the opacity, size, and positioning of the watermark, ensuring that it seamlessly blends with the image without detracting from its visual impact. Photomarks 4 expands its graphic filters, allowing users to add text watermarks with keywords pulled from EXIF metadata, including GPS coordinates. This feature is particularly useful for photographers who want to include location information in their watermarks.

While Photomarks offers a wide range of advanced features, its user-friendly design ensures that even those new to watermarking can quickly get up to speed. The software guides users through a simple three-step process: load images, apply watermark, and select output settings. This straightforward approach eliminates any confusion and makes the watermarking process accessible to all.

In terms of functionality, Photomarks 4 introduces SFTP support for securely uploading watermarked images directly to servers. The user interface has been refined, with a new thumbnail filmstrip view in Step 2 of the watermarking process and other improvements. The Edit Names feature now includes an option to reset the counter for each folder, providing more flexibility in file naming.

Photomarks 4 is a powerful and user-friendly watermarking solution that caters to the needs of photographers, publishers, and creative professionals. Its extensive customization options, batch processing capabilities, and additional tools for resizing and converting images make it a comprehensive package. The addition of new image formats, platform optimizations, SFTP support, and expanded metadata keywords make it an even more versatile and efficient tool for protecting and enhancing digital images. For those seeking a reliable and efficient way to protect their visual content, Photomarks 4 is definitely worth considering.


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